Even if we recycled 100 percent of everything we used, it still would not be enough to conserve the planet’s resources. This is because for every box of stuff we recycle it takes seven boxes of stuff to produce it. We the consumers don’t pay the full cost of what we consume. The external costs of our consumption are paid by others – by other people in other countries, by animals and by degradation and poisoning of our environment. All this is according to Annie Leonard in her 20 minute movie called the Story of Stuff.